Information We Collect

When you interact with our website, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Other information you voluntarily provide (e.g., through contact forms)

We also collect certain technical data automatically through cookies and similar technologies (see “Cookies and Tracking Technologies” below).

Legal Basis for Processing (GDPR)

We process personal information on the following lawful bases:

• Consent – when you explicitly agree to receive newsletters, promotional offers, or targeted advertising.
• Contractual necessity – to provide services or information you request.
• Legitimate interests – to improve our website, ensure security, and market our services in a reasonable and proportionate manner.

How We Use Personal Information

• Responding to inquiries and requests
• Providing services and customer support
• Sending newsletters, promotions, or marketing communications (with your consent)
• Improving website functionality and user experience
• Ensuring compliance with legal obligations

Sharing of Information

We do not sell your personal information. We may share it only in the following cases:

• With service providers necessary to operate our website and services (e.g., hosting providers, email delivery platforms, advertising networks)
• With analytics providers such as Google Analytics to understand website usage and improve our services
• If required by law, regulation, or legal process

All third parties are required to protect your information and use it only for the specific purposes outlined above.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Improve site functionality and performance
• Analyze traffic and usage (via Google Analytics)
• Deliver targeted advertising (only with your consent)

When you first visit our website, you will be asked to provide or deny consent for non-essential cookies. You may change your cookie preferences at any time through your browser settings.

User Rights

In accordance with Amendment 13 and GDPR, you have the following rights:

• Access – request a copy of the information we hold about you
• Correction – request rectification of inaccurate information
• Deletion (“Right to be Forgotten”) – request removal of your personal data
• Restriction – limit how we process your information in certain circumstances
• Data portability – request transfer of your personal data to another provider
• Objection – object to direct marketing or other processing based on legitimate interests
• Complaint – file a complaint with the Israeli Privacy Protection Authority or your local Data Protection Authority in the EU

To exercise any of these rights, please contact us (see “Contact Us” below).

Data Security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include SSL encryption and WordPress security best practices. However, no system is completely secure, and we cannot guarantee absolute protection.

Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. When data is no longer needed, it will be securely deleted or anonymized.

Changes to This Policy

We may update this Privacy Policy from time to time. If significant changes are made, we will notify users by posting an updated version on this page and updating the “Last Updated” date above.

Contact Us

For any questions, requests, or to exercise your privacy rights, please contact our Data Protection Officer (DPO):

• Email: eytan@redbeard.co.il
• Phone: +972-54-7998833